![]() ![]() ![]() Expensive as they embody considerable creativity, expertise and experience that is hidden from view. Natural perfumes are expensive because they are to the artisan botanical perfumer what Picasso’s dove was to him. When asked how he could want so much for so quick a sketch, Picasso replied: “It took me 40 years”. Before he passed back the napkin, he asked the admirer for a tidy sum of money, much to their shock. Picasso obliged, drawing the eponymous dove in a flick of the wrist. The event, we’re told, took place in a Parisian cafe’ when an admirer asked Picasso if he could do a quick sketch on a table napkin. It’s a anecdotal story you might have come across before the tale of Picasso’s dove of peace. There’s an analogy I like to make when discussing why fine fragrance and in particular natural perfumes are expensive. Perhaps the question to ask is ‘Why is it that synthetic, not just natural perfumes are expensive? Should price point be the way you adjudicate a perfume anyway? These are questions that have no simple answer as we’re talking about perfumery as art, not solely the cost of its core raw materials, plus labour, plus mark-ups in the distribution chain, plus a decent income or profit for the perfumer or perfumery house. ![]()
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